2017 Winners #EffiesSG

2017 Gold Award Winners

A Small Ask, A Big Plea

Advertiser: Bone Marrow Donation Programme
Brand: The Bone Marrow Donation Programme
Agency: DDB Group Singapore

Non-Profit / Pro-Bono / Public Service

START RETIRING

Advertiser: Income
Brand: INCOME
Agency: BBH Asia Pacific / OMD

Financial Services - Products / Services

2017 Silver Award Winners

Kungfu Fighter, Hidden Sugar

Advertiser: Ministry of Communications and Information (MCI
Brand: Ministry of Communications and Information
Agency: DDB Group Singapore

Government / Institutional / Recruitment

Maybelline: #BeYourOwnFilter

Advertiser: Maybelline
Brand: L'Oreal Singapore Pte Ltd
Agency: TBWA Group Singapore

Digitally Led Idea

Sampling Booth From Hell

Advertiser: Nestlé - Maggi
Brand: Nestlé Singapore
Agency: GOVT Pte Ltd

Small Budgets (Product & Services)

The Art of Cyberwarfare

Advertiser: BAE Systems
Brand: BAE Systems
Agency: SOHO Square Pte Ltd

David VS Goliath

OrangeAid - Back to School

Advertiser: Income
Brand: INCOME
Agency: BBH ASIA PACIFIC / OMD

Media Idea

Travel Bravely

Advertiser: Singtel
Brand: Singapore Telecommunications Limited
Agency: Ogilvy & Mather

Telecom Services

2017 Bronze Award Winners

Tiger: Uncage Street Food

Advertiser: Tiger Beer
Brand: Asia Pacific Breweries (Singapore) Pte Ltd
Agency: BBDO Singapore Pte Ltd

Beverages - Alcohol

Hokkien Vikings

Advertiser: HISTORY™
Brand: AETN Asia
Agency: GOVT Singapore Pte Ltd

Small Budgets (Product & Services)

Jetstar goes Singlish, lah!

Advertiser: Jetstar Asia
Brand: Jetstar Asia
Agency: AKA Asia

Brand Experience

Eat Already?

Advertiser: Ministry of Communications and Information (MCI)
Brand: Ministry of Communications and Information
Agency: DDB Group Singapore

Government / Institutional / Recruitment