2018 Winners#EffiesSG

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2018 Gold Award Winners

Fortune Cat

Brand: UOB (United Overseas Bank)
Company: UOB
Agency: BBH Singapore
Business to Business

Times Have Changed

Brand: Income
Company: Income
Agency: BBH Singapore / OMD
Financial Products and Services

Values Endure Over Time

Brand: UOB (United Overseas Bank)
Company: UOB
Agency: BBH Singapore
Sustained Success

2018 Silver Award Winners

Times Have Changed

Brand: Income
Company: Income
Agency: BBH Singapore
Branded Content

Little Big Travellers: Millennial Parents' Guide To Travel

Brand: Holiday Inn
Company: InterContinental Hotels Group (Asia Pacific) Pte Ltd
Agency: Ogilvy & Mather Singapore / Mindshare Singapore
Branded Content

Making Insurance Make A Difference

Brand: Income
Company: Income
Agency: BBH Singapore / OMD
Sustained Success

Choose What You Love

Brand: HSBC Bank Singapore
Company: HSBC Bank (Singapore) Limited
Agency: J. Walter Thompson Singapore Pte Ltd
Brand Experience

Gift-o-rater

Brand: Heineken
Company: Heineken - Asia Pacific Breweries Singapore
Agency: DDB Group Singapore
Brand Experience

Gurd Your Enthusiasm

Brand: Central Narcotics Bureau
Company: Central Narcotics Bureau
Agency: Asatsu-DK Singapore Pte Ltd

2018 Bronze Award Winners

First Touch

Brand: Tokio Marine
Company: Tokio Marine Life Insurance Singapore
Agency: Havas Singapore
David VS Goliath

Wonda Brews a Surprising Launch in Singapore

Brand: Wonda
Company: Etika Pte Ltd
Agency: Entropia Holdings Pte Ltd / Havas Media Asia Pacific Pte Ltd
David VS Goliath

Sorry Not Sorry

Brand: KFC Singapore
Company: KFC Singapore
Agency: Ogilvy & Mather Singapore / Mindshare Singapore
Fast Food, Casual Dining and Restaurants

Two Minutes of Sweet Content

Brand: Health Promotion Board
Company: Health Promotion Board
Agency: DDB Group Singapore
Government / Institutional / Recruitment

Live Unboxed: Precision Marketing

Brand: Samsung Mobile
Company: Samsung Asia Pte Ltd
Agency: J. Walter Thompson Singapore Pte Ltd
Programmatic