2019 Finalists#EffiesSG

CATEGORY BRAND CAMPAIGN TITLE CLIENT PRIMARY AGENCY 1 / PRIMARY AGENCY 2
Beverages – Alcohol Martell NCF The Curious Crew Pernod Ricard UltraSuperNew
Branded Content AIA The Healthy Living Kids Conference AIA Group BBDO Singapore
Branded Content Income Income: The Best Gift (from the worst parents in the world) Income BBH Singapore
Branded Content National Council of Social Service Beyond the Label National Council of Social Service McCann Worldgroup Singapore
Business-to-Business IBM IBM Live Leads IBM Ogilvy Singapore
Consumer Electronics Philips The Philips Speedpro Max lets influencers get dirty and have some fun Philips Iris Singapore
Corporate Reputation / Professional Services StarHub Hello Change StarHub BlkJ
Data & Technology IBM IBM Live Leads IBM Ogilvy Singapore
David vs. Goliath Early Childhood Development Agency Shape Our Tomorrow Early Childhood Development Agency Ogilvy Singapore / Geometry Global Singapore
David vs. Goliath Kentucky Fried Chicken KFC Brand Turnaround Kentucky Fried Chicken Management Pte. Ltd. Ogilvy Singapore
David vs. Goliath National Council of Social Service Beyond the Label National Council of Social Service McCann Worldgroup Singapore
David vs. Goliath Philips The Philips Speedpro Max lets influencers get dirty and have some fun Philips Iris Singapore
Fast Food, Casual Dining and Restaurants Kentucky Fried Chicken KFC Brand Turnaround Kentucky Fried Chicken Management Pte. Ltd. Ogilvy Singapore
Fast Food, Casual Dining and Restaurants McDonald’s Singapore Share in the spirit of Ramadan with McDonald’s Hanbaobao Pte Ltd DDB Group Singapore
Fast Food, Casual Dining and Restaurants Pizza Hut Foodies Anonymous Pizza Hut Singapore Pte. Ltd. Ogilvy Singapore
Financial Products & Services DBS The Easier Way to Multiply DBS Bank Ltd The Secret Little Agency
Financial Products & Services DBS Bank Here’s to the contrarians. DBS Bank DDB Worldwide
Financial Products & Services Income Income: The Best Gift (from the worst parents in the world) Income BBH Singapore
Financial Products & Services Manulife Singapore #adulting Manulife Singapore TBWA Singapore
Financial Products & Services United Overseas Bank UOB Brand: Generations United Overseas Bank BBH Singapore
Government / Institutional / Recruitment Early Childhood Development Agency Shape Our Tomorrow Early Childhood Development Agency Ogilvy Singapore / Geometry Global Singapore
Government / Institutional / Recruitment Health Promotion Board Team More VS Team Less Health Promotion Board Publicis Singapore
Government / Institutional / Recruitment Health Promotion Board Less Sugar. More Flavour. Health Promotion Board Publicis Singapore
Media, Entertainment & Leisure History Channel ‘DRAMABAIT’ CAM History Channel GOVT Singapore
Renaissance Kentucky Fried Chicken KFC Brand Turnaround Kentucky Fried Chicken Management Pte. Ltd. Ogilvy Singapore
Seasonal Marketing McDonald’s Singapore Share in the true spirit of Ramadan Hanbaobao Pte Ltd DDB Group Singapore
Small Budgets – Product & Services History Channel ‘DRAMABAIT’ CAM History Channel GOVT Singapore
Small Budgets – Product & Services SPCA – Society for the Prevention of Cruelty to Animals, Singapore Hijacking the #WhatTheFluffChallenge as a force for good SPCA Iris Singapore
Social Good-Corporate Brands McDonald’s Singapore Enabling all Singaporeans to share in the true spirit of Ramadan Hanbaobao Pte Ltd DDB Group Singapore
Social Good-Corporate Brands Ministry of Communications and Information Let’s Beat Diabetes – Drink Up Ministry of Communications and Information DDB Group Singapore
Sustained Success Income Income: Made Different Income BBH Singapore
Youth Marketing Martell NCF The Curious Crew Pernod Ricard UltraSuperNew