2020/21 Finalists#EffiesSG

Category Brand Campaign Title Client Primary Agency 1/ Primary Agency 2
Education Xin Zhong Wen McChinese Lessons The Learning Lab BLKJ Havas
Financial Products and Services Income The Promise: Last Sandwich Generation Income BBH Singapore
Financial Products and Services Great Eastern Life Assurance LIVE #LIFEPROOF Great Eastern Life Assurance BLKJ Havas
Government/ Institutional/ Recruitment Whole of Government SG United Ministry of Culture, Community and Youth (MCCY) / Ministry of Communications and Information (MCI) DDB Group Singapore
Media, Entertainment & Leisure Singtel Only True Fans Get It Singtel BBH Singapore
Non-Profit/Pro-Bono/Public Service. Infocomm Media Development Authority (IMDA) Love, Translated Infocomm Media Development Authority (IMDA) / Facebook Singapore Pte Ltd BLKJ Havas
Pet Care Furry’s Kitchen Food Influencers Tasting Dog Food Furry’s Kitchen Ogilvy Singapore
Products and /or online services Changi Airport Group (S) Pte Ltd – iShopChangi iShopathon by iShopChangi Changi Airport Group (S) Pte Ltd DDB Group Singapore
Brand Experience Scoot Tigerair Pte Ltd The Yellow Converter Scoot Tigerair Pte Ltd BLKJ Havas / The Kingsmen Experience
Branded Content Income The Promise: Last Sandwich Generation Income BBH Singapore
Branded Content Furry’s Kitchen A masterclass on stomping over pet food barriers-to-entry Furry’s Kitchen Ogilvy Singapore
Small Budgets: Non-Profit, Products, Services IKEA IKEA Eftertrada: Style For All IKEA Singapore TBWA Singapore
Small Budgets: Non-profit, Products, Services Infocomm Media Development Authority (IMDA) Love, Translated Infocomm Media Development Authority (IMDA) / Facebook Singapore Pte Ltd BLKJ Havas
Small Budgets: Non-profit, Products, Services Xin Zhong Wen McChinese Lessons The Learning Lab BLKJ Havas
Small Budgets: Non-Profit, Products, Services Singtel Only True Fans Get It Singtel BBH Singapore
David vs Goliath Furry’s Kitchen Food Influencers Tasting Dog Food Furry’s Kitchen Ogilvy Singapore
Partnerships and Sponsorships Xin Zhong Wen McChinese Lessons The Learning Lab BLKJ Havas
Youth Marketing National Council of Social Service Beyond the Label – Belle Helpbot National Council of Social Service McCann Worldgroup Singapore / AiChat
Youth Marketing Xin Zhong Wen McChinese Lessons The Learning Lab BLKJ Havas
Digitally-Led Idea National Council of Social Service Beyond the Label – Belle Helpbot National Council of Social Service McCann Worldgroup Singapore / AiChat
Digitally-Led Idea Changi Airport Group (S) Pte Ltd – iShopChangi iShopathon by iShopChangi Changi Airport Group (S) Pte Ltd DDB Group Singapore
Commerce & Shopper (Category/Aisle Reinvention) Infocomm Media Development Authority (IMDA) Tekka Online Market Infocomm Media Development Authority (IMDA) BLKJ Havas
Commerce & Shopper Categories (Seasonal/ Event) Changi Airport Group (S) Pte Ltd – iShopChangi iShopathon by iShopChangi Changi Airport Group (S) Pte Ltd DDB Group Singapore
Social Good – Non-Profit National Council of Social Service Beyond the Label – Belle Helpbot National Council of Social Service McCann Worldgroup Singapore / AiChat
Social Good – Non-Profit Whole of Government SG United Ministry of Culture, Community and Youth (MCCY) / Ministry of Communications and Information (MCI) DDB Group Singapore