Ali has been connecting people with brands for over a decade, working on iconic clients such as Dove, Heineken, Dominos, Kraft, Tiger, SK-II, Renault or Pepsi. A well-travelled strategist with a career spanning across various parts of the globe (Paris, Casablanca, Tunis, Thailand, Austin, New York, Singapore). He started his planning journey at JWT before joining LatinWorks, then Publicis Sapient and finally Publicis Group where he is leading local, regional and global projects. His work has been recognized in prestigious advertising festivals such as Cannes Lions, Effies, Clios, Mena Crystal, FIAP and Dubai Lynx among others.
Ara’s vision for TBWASingapore is to deliver business solutions that leverage the transformative power of creativity, while developing work that’s both innovative and culturally relevant. Ultimately, creating new growth and propelling clients’ brands into the future.
Ara has nurtured an impeccable track record of client retention and relationships, by retaining three of the region’s most coveted accounts – Standard Chartered, Singapore Tourism Board, and Singapore Airlines – and launching transformative global brand campaigns for each of these businesses.
Ara was named Regional Agency Head of the Year 2018 by Campaign Asia, and most recently, under his leadership, TBWASingapore won Campaign Asia’s Singapore Creative Agency of the Year 2019 and Marketing Magazine’s Overall Agency of the Year 2019 for the second consecutive year.
After over 20 years in Singapore, Ara calls this island home. He is married to a Singaporean and has 2 daughters who will undoubtedly rule his life in the years to come.
Over his14-year career Brady has worked with Coca-Cola, Mondelez, Marriott, P&G, UOB, AXA, Toyota, Samsung, Symantec and Dell Technologies among others. His work has led to Cannes Lions, Effies, and One Show Pencils.
He’s led strategy at digital shops like AKQA and Nurun, design firms like ATTIK, and creative agencies like Grey, Publicis Worldwide and Leo Burnett. His journey has taken him to San Diego, London, Phoenix, New York City, San Francisco, Hong Kong and Singapore.
Brady is a graduate of both art and business school. He’s originally from the San Francisco Bay Area.
Director, Consumer Insights, Southeast Asia & Korea
Universal Music Group
Cassandra has over 10 years’ experience in bringing the voice of the consumers to the business, specifically with global and regional brands in Asia Pacific. In her current role as head of insights and analytics for Southeast Asia and Korea at Universal Music Group, she conducts analysis to provide market outlook, identify growth opportunities and assess gaps that impact existing business models to inform commercial plans and innovation partnerships. She partners closely with senior leadership, regional marketing, commercial strategy, and brand partnerships to translate insights to activation plans.
Executive Director, Head of Marketing, Group Retail Marketing
United Overseas Bank Limited
Cecilia Wong is currently the Head of Group Retail Marketing at UOB. She is responsible for the marketing of UOB Personal Financial Services, Business Banking, Private Bank and UOB Travel Planners. She has been with UOB since 2017. Prior to joining the bank, Cecilia set up the Singapore hub for the WPP Government and Public Service Practice. She was the practice lead and also a faculty member at the Lee Kuan Yew School of Public Policy. She was also the Regional Marketing Director for Citibank Asia Pacific for 10 years. Outside of marketing, Cecilia is crazy about dogs and has recently picked up recreational cycling.
As Group Chairman for Ogilvy Singapore and Malaysia, Chris leads a diverse team of over 350 marketing communications professionals across uniquely aligned markets. His mission is to make brands matter by evolving the agency into a world class thought leader and service business, creating both local impact and global influence for its clients.
Re-invention and innovation have been continual themes for Chris, who has varied experience advising clients and consulting in advertising, digital, direct and data. A perfect combination to help formulate the right blend of talent and capabilities essential for client transformation and modern marketing.
Chris joined Ogilvy Hong Kong in 1995, where after several Asian client leadership roles he took on responsibility of managing the Digital and Customer Engagement & Commerce capabilities.
In 2004 he relocated to Singapore to manage an agency redevelopment plan helping to double Ogilvy’s size and position it as a clear market leader and regional specialist. In 2009, Chris took further responsibility of the Customer Engagement & Commerce capability across 8 South Asia markets.
In 2011, Chris pivoted to a client lead role for IBM managing the Ogilvy engagement across a growth region comprising 147 countries worldwide. This involved leading senior client engagements, developing effective customer growth strategies and creating new agency services and capabilities.
After a short period as Chief Operating Officer for Ogilvy Singapore, Chris took on the role of Chief Executive in 2015. With the alignment of Singapore and Malaysia markets for Ogilvy in 2020, Chris is now tasked with unlocking the value of blending skills, capabilities and outcomes for clients across both territories.
Prior to his arrival in Asia in 1995, Chris worked with both Omnicom and Havas agencies in the UK where he learned his craft. He is a permanent resident of Singapore and has lived there with his family for over a decade.
Global Chief Strategy Officer and Managing Director, Asia Pacific
Danny works on the frontiers of new technologies, advising business leaders in blockchain and deeptech on how to navigate the most complex issues of tomorrow. As Global Chief Strategy Officer at the communications consultancy firm Wachsman, Danny oversees the vision and growth of the worldwide business from his base in Singapore.
Danny has been the strategist behind some of the most consequential communications campaigns and defining business moments in Asia. With 20 years’ experience in the field, he had counselled major brands and governments on everything from sanctions to sustainability, anti-competition to internet regulation, purpose to policy. He is also a frequent guest speaker at universities on the topic of crisis communications in the digital age.
With a career spanning the US and Asia, Danny has held leadership roles in industry giants Burson Marsteller, Ogilvy, and Blue Rubicon (now Teneo). Campaign Asia named Danny one of their ’40 under 40’ in 2015 for his work founding the Asia Pacific office of Blue Rubicon and he won ‘Young PR Professional of the Year’ for leading the first international PR firm in Vietnam. Danny is a cellist and an active advocate of organizations and causes dedicated to refugees, human rights and racial justice.
Ed opened the Asia Pacific office for WARC at the beginning of 2011 in Singapore, bringing the world’s most comprehensive marketing intelligence service to the region. Since then, the business has been expanding at a rapid pace, while generating new content with initiatives like the WARC Prize for Asian Strategy, In 2019, the business rolled out WARC.CN with a new China team located in Shanghai and across the course of last year, strategic partnerships were set up in key markets to help deliver faster growth.
Ed has an agency background. Before WARC, he was Managing Director of Bates in Singapore, where he led integrated teams to develop campaigns for Sony, Heineken, Nokia and the Singapore Pavilion at Word Expo in Shanghai. Before moving to Singapore, Ed was based in London, where he worked for 14 years at Rainey Kelly/Y&R, latterly as Global Business Director for Land Rover, leading integrated teams to develop launch campaigns around the world.
Always a keen proponent of effective communications, he has won several awards throughout his career, including Effies for Sony and the Anti-Drugs campaign in Singapore and has also judged for the MMAs, Singapore Effies, Australia APG and Mumbrella APAC Awards.
Ed is an evangelist for smarter insights and strategic thinking, who regularly brings to life WARC content at marketing conferences across Asia Pacific.
Faye Wee is a veteran in the consumer goods industry with more than 15 years of commercial experience and she is a passionate believer of consumer oriented and insight driven brand building. As Asia Pacific Breweries Singapore’s Marketing Director, Faye leads her team of award-winning marketers focused on transforming business performance and driving growth and innovation across the company’s extensive portfolio of products including Tiger, Heineken and Guinness. In the course of her career, Faye has held multiple marketing and business development positions with L’Oreal ,General Mills and FedEx.
Fred works as strategy partner to the business leads of Ogilvy Singapore’s largest client group and its PR/influence unit, helping to solve problems by connecting the storied agency’s market-leading breadth of specialisms. In 16 years of agency experience, his history with the Effies spans a few wins, frequent judging and far too many papers written.
Ida is a world-class leader and strategist who has partnered global giants, Asian unicorns and local icons to build powerful brands that accelerate business and culture. Her journey took her across London, Shanghai and Southeast Asia before returning to Singapore. In the UK, she worked on The Guardian newspaper’s first repositioning campaign in 25 years, garnering 7 Cannes awards. In China, she made global brands locally relevant, launching Agoda to a new breed of independent travellers. At 72andSunny, she leads a motley crew of modern thinkers and makers intent on creating fresh solutions for the fastest-moving region in the world.
After a decade with DDB Group Singapore last as the Director of Talent as well as Director of Client Services for Tribal, Jimmy established The Talent Detective in 2014.
The Talent Detective is a boutique executive search firm focusing on the advertising, marketing and digital industry. Jimmy genuinely puts the client’s and talent’s interests at heart above all else, knowing that business excellence and careers are at stake.
Kim graduated from the University of Chicago and started his career with D'Arcy Masius Benton & Bowles in New York working across various P&G assignments.
In 1998 he was moved to Singapore in a regional capacity to oversee the P&G business across South East Asia. In 1999 he was made Managing Director of the Singapore Agency overseeing all operations.
He was sent to China in 2001 to run D'Arcy Guangzhou at first and then oversee total China operations as Managing Director.
In 2005 Kim was tapped to lead P&G’s Pet Nutrition business for North America at Saatchi & Saatchi and relocated back to New York after 8 glorious years in Asia.
However, Asia clearly left a lasting impression on Kim so when the opportunity to return cropped up, it took less than 30 seconds to make up his mind and return to this part of the world. Moreover, he was excited to join DDB where an idea is truly bigger than an ad.
From 2006 to 2012 he served in the capacity of VP, Regional Director for Asia Pacific with a specific focus on driving the J&J portfolio across Asia. He also served as President, Emerging Markets with a focus on growing Indonesia and Vietnam.
In 2012 he was tapped to run the global J&J business for DDB Worldwide and became the first Global Business Director to be based out of Asia.
In 2018 he was appointed Chief Growth Officer for Asia helping to drive Omnicom models across various client sectors – Retail, Consumer and B2B. Having grown up and worked in 7 countries across 3 continents, Kim enjoys calling New York, Bombay and Singapore home.
A Brand Culture expert. Luke leads Iris across Asia Pacific. He is also the Global CEO of Iris Cultural Assets.
Luke has over 20 years of experience across Advertising, Brand Strategy, Design, Brand Experience, Digital and Social. Working with some of the biggest and brightest brands and properties in the industry.
He believes that brands have an incredibly important and vital role to play in Culture.
Matt has worked in digital advertising for 17 years, starting off in London at a specialist independent agency in the Telecommunications vertical. From there he moved to Singapore, leveraging his specialism on SingTel, and then broadening out his expertise to run the local digital team at a groupM media agency. He now works at Facebook leading one of the largest agency groups regional relationship. In his spare time he (used to) enjoy traveling and anything near the water.
As the Senior Vice President – Marketing for Marina Bay Sands, Maunik leads the marketing organization in developing and delivering a strong brand proposition and alignment to the service culture for Marina Bay Sands. Data, analytics and technology are at the core of the personalized and seamless customer experience he is charged with developing for the brand.
Maunik started his career in Revenue Management for Hotels, working with brands such as Taj Hotels, Le Meridien and Starwood, in India, Bahrain and Dubai, before moving to Macau to join the pre-opening team for the Venetian Macau and other Las Vegas Sands properties. With the experience of the casino industry, he moved to Singapore where he is based now, as part of the pre-opening team at Marina Bay Sands with the remit of extending the Revenue Optimization practice across the casino as well, before transitioning to lead the Marketing function at the Integrated Resort.
Maunik holds an MBA in International Hospitality Management from IMHI in Paris, a program jointly administered by Cornell University, USA and ESSEC, France. His personal interests lie in travel and he has always had a desire to live and work in different parts of the world, learning about different cultures. He also serves on the HSMAI Asia Pacific Digital Marketing Advisory Board and has been involved with the organization for several years.
Nick is a specialist in digital and data-driven marketing communications with over 20 years of agency experience gained from the UK, Australasia and, for the past 14 years, Asia Pacific.
Nick has been with McCann Worldgroup for 10 years and currently looks after a team of 250+ staff across McCann Worldgroup Southeast Asia and 600+ staff across MRM Asia Pacific. Under Nick’s leadership, the Singapore office has been named Singapore's Digital Agency of the Year for the past 6 years running and Southeast Asia's Integrated Agency of the Year for the past 7.
Prior to joining McCann Worldgroup, Nick was the regional director of digital for Leo Burnett across Asia Pacific, and a Board Account Director at Saatchi & Saatchi, London. His experience spans a wide range of industries and marketing disciplines, and including the likes of Procter & Gamble, Unilever, Volvo, General Motors, Mastercard, VISA, Intel, HP, Microsoft and Cisco.
Nick has an MBA from Imperial College, London, a Masters degree from Edinburgh University and a diploma in direct and digital marketing from the Institute of Direct & Digital Marketing in the UK.
Pablo focuses on helping clients with their media and digital strategies from campaign development through to execution and measurement. He works with end clients, agency partners and publishers across industries to develop new research methods aimed at driving marketing effectiveness and uncovering key insights needed to make critical business decisions.
Before joining Kantar, he was the Strategy Director at UM and Initiative and was responsible for the strategy and comms planning for regional clients including J&J, Cerebos-Suntory, Exxon Mobile and Coca-Cola. Pablo was also one of the founders of The Elevator Team, a creative and digital consultancy firm created to support McCann World Group agencies.
Pablo has been a jury member at different events like Effies in Spain and Spikes in Asia; and has spoken at Campaign Asia, Mumbrella360, YouTube’s Brandcast, Digicom and IAB Mexico & SEA+India, among others.
An advertising industry veteran, Paul joined MullenLowe Group as CEO in 2018 to lead operations in Singapore and China, providing creative and digital communications and media planning expertise to regional and global clients.
Paul has over 20 years of experience in the advertising industry, particularly in integrated marketing. In 2000, he founded ADinc.com (later acquired by AKQA). He joined XM Asia in 2009 and held leadership positions within the organization for nine years, becoming APAC CEO in 2011 and growing the business from a single market agency into a regional network as Mirum.
Paul has won a number of industry accolades during his career including being recognized as a ‘Rising Star under 35’ by Marketing Magazine in 2009, and one of Campaign Asia’s Top 40 Under 40 in 2013. He is also a VP on the Executive Committee of the Advertising and Marketing Association of Singapore.
When not working Paul is committed to his fitness. He also enjoys watching sport and he is a rugby fanatic.
Preethi is a digital first agency leader, with 16 years of experience in the marketing & communication space. Since joining the VML[Y&R] in 2006, she has worked on end-to-end marketing for many of the agency’s leading client partners including Kraft Heinz, Mediacorp, Danone, Grab, ICICI Bank, Revlon, Changi Airport Group & Kellogg’s, straddling several roles including as Regional Head of Content and Campaigns, Regional Head of Business and Chief Marketing Officer.
Currently the Managing Director of VMLY&R Singapore, Preethi’s main focus areas include operational excellence & regional capabilities, developing the client roster and building strategic alliances.
A geek by association, & a blogger in her spare time, her mantra for agency life is keep calm and have a cocktail.
Over his 15-year career, Rahul has partnered with leading multinational companies on strategic marketing, brand management, consumer research, and communication projects of local, regional and global scope. Having worked with Ogilvy, Saatchi & Saatchi, Grey and VMLYR, he has led strategy for multiple brands that include P&G, Unilever, Kraft Heinz, GSK, Mead Johnson, Allianz, Danone, Friesland Campina, Starbucks, etc. His work has taken him to over 10 markets in Asia, while living in 3 different countries.
In his current role, Rahul runs his own marketing consulting and education company called Decode Strategy Labs out of Singapore. He consults a mix of multi-national brands as well as startups. He also provides online and offline strategic marketing training to marketers who want to earn a seat at the marketing decision table. Outside of work, Rahul is a passionate cook reviving lost traditional regional Indian food recipes.
Rika is a firmly established leader in the Digital, Technology & Content space.
She is currently the Managing Director for Singapore and ASEAN for Digitas. She is responsible for running the business, ensuring growth, profitability, key client relationship management and ensuring the agency is building a reputation in the industry.
She has many awards under her belt, which has made her an industry force to be reckoned with. Rika was recently named Asia’s Women Leader by CMO Asia in 2019 where she was amongst 30 influential women from APAC recognised for extraordinary contribution in their field. She was also selected as Campaign Asia’s 40 Under 40 for APAC in 2017, the Institute of Advertising (IAS) also named her the Business Head of the Year at their Hall of Fame Awards end of 2016. Prior to that she was also coined Asia’s most influential digital media professionals by the World Brand Congress in 2015 and one of Campaign Asia’s Top 20 Women to Watch the very same year.
Additionally, she is a contributor for publications and has been featured in Marketing Magazine, Campaign Asia, Straits Times, The Peak, IAB, Singapore Business Review and is a judge for industry award shows such as Hall of Fame (IAS), Mumbrella Regional Awards, Tangrams and The Drum.
Prior to Digitas, Rika had an eight-year tenure at Ogilvy where she was part of several high profile pitch wins, growing the business and nurturing talent.
Be it heading up some of the biggest and best agencies over the last 25 years, or getting the agency she co-founded off the ground and off the charts, it's always Day One for Rowena.
Rowena co-founded BLKJ in 2016 along with her three partners - Joji Jacob, Khalid Osman and Lester Lee. BLKJ has since earned a reputation for consistently creating work that's effective, inspiring, and ground-breaking. From a team of 20 in ‘Year 1’ to a team of 85 and growing in ‘Year 4’, there is no doubt Rowena thrives on challenge and change. In early 2020, Rowena steered BLKJ to a successful partnership with Vivendi-owned Havas Group. The agency, now named BLKJ Havas, operates out of Singapore and works with regional and global brands.
Rowena’s modus operandi is simple: focus clearly on the business problem, and solve the problem with work that is relevant, fresh and inspiring. And do this with respect and care for everyone involved.
Rowena is also a council member of AAMS (Association of Advertising and Marketing Singapore) and an integral member of the industry advisory committee (Digital Communications and Integrated Media) at Singapore Institute of Technology. In these roles, she helps steer the broader industry in directions and actions that help it stay a step ahead of the market changes.
Rowena is an active volunteer for various social causes and initiatives that involve the less fortunate and voiceless.
An ardent Manchester United fan, Rowena is a doting mother of two girls.
Reader, writer, geek. Operate at the intersection of brands, technology and the zeitgeist. Hate using words like "intersection" and "zeitgeist".
Began my career writing television commercials and print ads. Made the shift to digital because brand engagement should last more than 30 seconds. Became one of India’s early digital marketing pioneers along the way. Moved client-side to build my favourite brand from the inside-out. Value integrity, creativity and learning. Strive towards service leadership. Bring together human insights, data insights, brand strategy, culture, content, technology and design in my work. Won multiple creative and effectiveness awards at domestic and international award shows. Occasional public speaker.
Devour industry knowledge and all manner of random trivia. Enjoy playing with ideas, words, apps, gadgets and puns. Forever writing a trilogy of sci-fi/fantasy/myth-lit novels. New Dad, old Dad jokes.
Senior Marketing Director, India and Southeast Asia
Sapna Chadha is the Senior Director of Marketing for both Southeast Asia and India at Google,
currently based in Singapore. She joined Google 6 years ago as Head of SMB Marketing in
India. Later, she became the Country Marketing Director of India and then moved to Singapore
in 2017 when she took on responsibility for Southeast Asia as well. Starting her career in the
US, she moved to Asia more than a decade ago to pursue her passion in and for the region and
has not looked back now spending half of her career in Asia. She cares deeply about making
the internet equitable from a gender diversity lens and has been a pioneer of the Internet Saathi
program where we have trained over 30 million women on digital literacy. Her team works
across all of Google's consumer and business products driving growth and brand love for
Google, and she has worked closely with product teams to make our products work better for
the next billion users. She has a range of experiences in technology, consulting and financial
services prior to joining Google. She started her career in consulting at Deloitte Consulting in
New York, and worked across Product Development, Operations, Customer Marketing at
American Express for the US and international markets for more than a decade. A mother of 8
year old twins and a constant traveler, life is never boring and she gets energy from each of her
Shufen Goh is the Co-founder and Principal of R3 - a global marketing consultancy working with twelve of the top twenty global marketers, with offices in Asia, North America and Europe. She has over two decades of experience helping brands increase the effectiveness and efficiency of their marketing through the optimization of agency partnerships and measurement. Companies she has worked with include Coca-Cola, Johnson & Johnson, Unilever and Mastercard. As part of her commitment to grow the positive impact of marketing in Asia Pacific, Shufen serves as the President of the Institute of Advertising Singapore, is marketing advisor to the National Gallery of Singapore and European startups venturing into South East Asia. She is the co-author of three books on marketing leadership and digital transformation.
Thomas leads APAC Social Marketing for YouTube at Google. He was previously co-head of planning at BBH Singapore, leading and developing a team of brand, data, comms and content strategists, leading strategy on local, regional and global clients and writing and judging the odd Effie case. A recovering planner, Thomas believes in win-win ideas: marketing that solves commercial problems by adding value to people's lives and culture.