2018 Finalists #EffiesSG

Congratulations to all finalists!

CATEGORY
BRAND NAME
CAMPAIGN TITLE
COMPANY NAME
PRIMARY AGENCY 1 / PRIMARY AGENCY 2
Beverages – Alcohol
Tiger Beer
Reclaiming CNY at Home
Asia Pacific Breweries Singapore
BBDO Singapore
Beverages – Non-Alcohol
Wonda
Wonda Brews a Surprising Launch in Singapore
Etika Pte Ltd
Entropia Holdings Pte Ltd /
Havas Media Asia Pacific Pte Ltd
Brand Experience
Central Narcotics Bureau
Gurd Your Enthusiasm
Central Narcotics Bureau
Asatsu-DK Singapore Pte Ltd
Brand Experience
Heineken
Gift-o-rater
Heineken – Asia Pacific Breweries Singapore
DDB Group Singapore
Brand Experience
HSBC Bank Singapore
Choose What You Love
HSBC Bank (Singapore) Limited
J. Walter Thompson Singapore Pte Ltd
Branded Content
Holiday Inn
Little Big Travellers:
Millennial Parents’ Guide To Travel
InterContinental Hotels Group (Asia Pacific) Pte Ltd
Ogilvy & Mather Singapore /
Mindshare Singapore
Branded Content
Income
Times Have Changed
Income
BBH Singapore /
OMD
Branded Content
Singtel
Ready Set Roam
Singtel
GOODSTUPH Private Limited
Business to Business
UOB (United Overseas Bank)
Fortune Cat
UOB
BBH Singapore
Data and Technology
Grab
JustGrab – The Real-Time Campaign to Introduce Dynamic Fixed Upfront Fares
GrabCar Pte Ltd
BLKJ Pte Ltd
David VS Goliath
Tokio Marine
First Touch
Tokio Marine Life Insurance Singapore
Havas Singapore
David VS Goliath
Wonda
Wonda Brews a Surprising Launch in Singapore
Etika Pte Ltd
Entropia Holdings Pte Ltd /
Havas Media Asia Pacific Pte Ltd
Digitally Led Idea
Holiday Inn
Little Big Travellers:
Millennial Parents’ Guide To Travel
InterContinental Hotels Group (Asia Pacific) Pte Ltd
Ogilvy & Mather Singapore /
Mindshare Singapore
Fast Food, Casual Dining and Restaurants
KFC Singapore
Sorry Not Sorry
KFC Singapore
Ogilvy & Mather Singapore /
Mindshare Singapore
Financial Products and Services
Income
Times Have Changed
Income
BBH Singapore /
OMD
Government / Institutional / Recruitment
Health Promotion Board
Two Minutes of Sweet Content
Health Promotion Board
DDB Group Singapore
Government / Institutional / Recruitment
Singapore Tourism Board
Justice Bao and The Missing Insurance
Singapore Tourism Board
TBWA\Singapore
IT / Telco
Singtel
Ready Set Roam
Singtel
GOODSTUPH Private Limited
Media Idea
Grab
JustGrab – The Real-Time Campaign to Introduce Dynamic Fixed Upfront Fares
GrabCar Pte Ltd
BLKJ Pte Ltd
Media Partnership Activation
Ensure
The Gift of Strength
Abbott Laboratories (S) PL
Mediacorp Pte Ltd /
Vizeum Singapore
Media, Entertainment & Leisure
Alliance Francaise de Singapour
Pitching French Films To Hollywood
Alliance Francaise de Singapour
Ogilvy & Mather Singapore
Programmatic
Income
Play It Safe – Data-Driven Travel Haikus
Income
BBH Singapore /
Google Singapore
Programmatic
Samsung Mobile
Live Unboxed: Precision Marketing
Samsung Asia Pte Ltd
J. Walter Thompson Singapore Pte Ltd
Seasonal Marketing
DBS Bank Ltd
Naughty or Nice?
DBS Bank Ltd
DDB Group /
Performics
Seasonal Marketing
Heineken
All I want for Christmas is Heineken
Heineken – Asia Pacific Breweries Singapore
DDB Group Singapore
Sustained Success
Income
Making Insurance Make A Difference
Income
BBH Singapore /
OMD
Sustained Success
National Environment Agency
Low, Lower, Lowest Ever in 3 Years
National Environment Agency
DDB Worldwide Pte Ltd
Sustained Success
UOB (United Overseas Bank)
Values Endure Over Time
UOB
BBH Singapore
Travel / Tourism / Destination
Holiday Inn
Little Big Travellers:
Millennial Parents’ Guide To Travel
InterContinental Hotels Group (Asia Pacific) Pte Ltd
Ogilvy & Mather Singapore /
Mindshare Singapore
Travel / Tourism / Destination
Royal Caribbean
Where Everyone Gets What They Need
Royal Caribbean Cruises (Asia) Pte Ltd
Iris Singapore