2017 Finalists #EffiesSG

CATEGORY BRAND CAMPAIGN TITLE CLIENT PRIMARY AGENCY 1 / PRIMARY AGENCY 2
Beverages – Alcohol Tiger Beer Tiger: Uncage Street Food Asia Pacific Breweries (Singapore) Pte Ltd BBDO Singapore Pte Ltd
Brand Experience Jetstar Asia Jetstar goes Singlish, lah! Jetstar Asia AKA Asia
Brand Experience Audi Singapore Audi Sport – The Emotion Dashboard Audi Singapore Pte Ltd Publicis Singapore
David VS Goliath BAE Systems The Art of Cyberwarfare BAE Systems SOHO Square Pte Ltd
Digitally Led Idea Income OrangeAid – Back to School INCOME BBH ASIA PACIFIC / OMD
Digitally Led Idea Income START RETIRING INCOME BBH ASIA PACIFIC / OMD
Digitally Led Idea Uber Year With Uber Uber R/GA Singapore
Digitally Led Idea Maybelline Maybelline: #BeYourOwnFilter L’Oreal Singapore Pte Ltd TBWA\ Group Singapore
Entertainment HISTORY™ Hokkien Vikings AETN Asia GOVT Singapore Pte Ltd
Financial Services – Products / Services Income People. First INCOME BBH ASIA PACIFIC / OMD
Financial Services – Products / Services Income START RETIRING INCOME BBH ASIA PACIFIC / OMD
Government / Institutional / Recruitment Ministry of Communications and Information (MCI) Eat Already? Ministry of Communications and Information DDB Group Singapore
Government / Institutional / Recruitment Ministry of Communications and Information (MCI) Kungfu Fighter, Hidden Sugar Ministry of Communications and Information DDB Group Singapore
Media Idea Income OrangeAid – Back to School Income BBH ASIA PACIFIC / OMD
Media Idea Changi Airport SCHOOLING: A HERO’S WELCOME Changi Airport Group Pte Ltd GOODSTUPH Private Limited
Media Idea Income START RETIRING INCOME BBH ASIA PACIFIC / OMD
Non-Profit / Pro-Bono / Public Service Income OrangeAid – Back to School INCOME BBH ASIA PACIFIC / OMD
Non-Profit / Pro-Bono / Public Service Bone Marrow Donation Programme A Small Ask, A Big Plea The Bone Marrow Donation Programme DDB Group Singapore
Non-Profit / Pro-Bono / Public Service National Council of Social Services (NCSS) Look Beyond My Disability, See The True Me National Council of Social Service Wild Advertising and Marketing / Mediacom Singapore
Small Budgets (Product & Services) HISTORY™ Hokkien Vikings AETN Asia GOVT Singapore Pte Ltd
Small Budgets (Product & Services) Scoot Airlines Scoot Get Your Greek On Scoot Pte Ltd Publicis Singapore
Small Budgets (Product & Services) Maybelline #BeYourOwnFilter L’Oreal Singapore Pte Ltd TBWA\ Group Singapore
Small Budgets (Product & Services) Nestlé – Maggi Sampling Booth From Hell Nestlé Singapore The GOVT Pte Ltd
Telecom Services Singtel Travel Bravely Singapore Telecommunications Limited Ogilvy & Mather