| Category | Brand | Campaign Title | Client | Primary Agency 1/ Primary Agency 2 |
| Education | Xin Zhong Wen | McChinese Lessons | The Learning Lab | BLKJ Havas |
| Financial Products and Services | Income | The Promise: Last Sandwich Generation | Income | BBH Singapore |
| Financial Products and Services | Great Eastern Life Assurance | LIVE #LIFEPROOF | Great Eastern Life Assurance | BLKJ Havas |
| Government/ Institutional/ Recruitment | Whole of Government | SG United | Ministry of Culture, Community and Youth (MCCY) / Ministry of Communications and Information (MCI) | DDB Group Singapore |
| Media, Entertainment & Leisure | Singtel | Only True Fans Get It | Singtel | BBH Singapore |
| Non-Profit/Pro-Bono/Public Service. | Infocomm Media Development Authority (IMDA) | Love, Translated | Infocomm Media Development Authority (IMDA) / Facebook Singapore Pte Ltd | BLKJ Havas |
| Pet Care | Furry’s Kitchen | Food Influencers Tasting Dog Food | Furry’s Kitchen | Ogilvy Singapore |
| Products and /or online services | Changi Airport Group (S) Pte Ltd – iShopChangi | iShopathon by iShopChangi | Changi Airport Group (S) Pte Ltd | DDB Group Singapore |
| Brand Experience | Scoot Tigerair Pte Ltd | The Yellow Converter | Scoot Tigerair Pte Ltd | BLKJ Havas / The Kingsmen Experience |
| Branded Content | Income | The Promise: Last Sandwich Generation | Income | BBH Singapore |
| Branded Content | Furry’s Kitchen | A masterclass on stomping over pet food barriers-to-entry | Furry’s Kitchen | Ogilvy Singapore |
| Small Budgets: Non-Profit, Products, Services | IKEA | IKEA Eftertrada: Style For All | IKEA Singapore | TBWA Singapore |
| Small Budgets: Non-profit, Products, Services | Infocomm Media Development Authority (IMDA) | Love, Translated | Infocomm Media Development Authority (IMDA) / Facebook Singapore Pte Ltd | BLKJ Havas |
| Small Budgets: Non-profit, Products, Services | Xin Zhong Wen | McChinese Lessons | The Learning Lab | BLKJ Havas |
| Small Budgets: Non-Profit, Products, Services | Singtel | Only True Fans Get It | Singtel | BBH Singapore |
| David vs Goliath | Furry’s Kitchen | Food Influencers Tasting Dog Food | Furry’s Kitchen | Ogilvy Singapore |
| Partnerships and Sponsorships | Xin Zhong Wen | McChinese Lessons | The Learning Lab | BLKJ Havas |
| Youth Marketing | National Council of Social Service | Beyond the Label – Belle Helpbot | National Council of Social Service | McCann Worldgroup Singapore / AiChat |
| Youth Marketing | Xin Zhong Wen | McChinese Lessons | The Learning Lab | BLKJ Havas |
| Digitally-Led Idea | National Council of Social Service | Beyond the Label – Belle Helpbot | National Council of Social Service | McCann Worldgroup Singapore / AiChat |
| Digitally-Led Idea | Changi Airport Group (S) Pte Ltd – iShopChangi | iShopathon by iShopChangi | Changi Airport Group (S) Pte Ltd | DDB Group Singapore |
| Commerce & Shopper (Category/Aisle Reinvention) | Infocomm Media Development Authority (IMDA) | Tekka Online Market | Infocomm Media Development Authority (IMDA) | BLKJ Havas |
| Commerce & Shopper Categories (Seasonal/ Event) | Changi Airport Group (S) Pte Ltd – iShopChangi | iShopathon by iShopChangi | Changi Airport Group (S) Pte Ltd | DDB Group Singapore |
| Social Good – Non-Profit | National Council of Social Service | Beyond the Label – Belle Helpbot | National Council of Social Service | McCann Worldgroup Singapore / AiChat |
| Social Good – Non-Profit | Whole of Government | SG United | Ministry of Culture, Community and Youth (MCCY) / Ministry of Communications and Information (MCI) | DDB Group Singapore |
Sadly, due to the latest social distancing measures we have had to cancel the Effie Singapore 2020/21 Award Show.
Instead we will be announcing all the winners on the AAMS website at 1800 hours on 10th June.
Good luck everyone.