| Category | Brand | Campaign Title | Client | Primary Agency 1/ Primary Agency 2 |
| Brand Content & Entertainment – Products & Services | GOMO 5G “Better/Cleverer”/Work from Anywhere | GOMO 5G Not Just Better, CLEVERER | GOMO by Singtel | Publicis Singapore |
| Brand Content & Entertainment – Products & Services | 5G Live Activation | 5G Live Activation | Singtel (Singapore) | Leo Burnett Singapore |
| Brand Content & Entertainment – Products & Services | HSBC Singapore | HSBC Singapore | HSBC Singapore | Wunderman Thompson Singapore |
| Brand Integration & Entertainment Partnerships | Ranger Buddies | It All Begins With C.O.U.R.A.G.E. | Mandai Wildlife Group Singapore | Singapore Zoological Gardens |
| C&S E-Commerce | GRAB | Grab 100+ Cities Long-Distance Gifting: turning a user hack into an unexpected new business | GRAB (Singapore) | GRAB (Singapore) |
| Culture & The Arts | The Arts Can Inspire Your Everyday | The Arts Can Inspire Your Everyday | National Arts Council | BLKJ HAVAS (Singapore) |
| Customer Experience | GRAB | Grab 100+ Cities Long-Distance Gifting: turning a user hack into an unexpected new business | GRAB (Singapore) | GRAB (Singapore) |
| David vs Goliath | Trust Bank Launch Campaign | Trust Bank Launch Campaign | Trust Bank Singapore Limited | Irisnation Singapore Pte Ltd (Singapore) |
| David vs Goliath | Gojek | Singapore’s Favourite Side Trip | Gojek Singapore | Forsman & Bodenfors Singapore (Singapore) |
| Engaged Community Marketing | GOMO Roaming (Kinda) Travel Influencers | GOMO Roaming (Kinda) Travel Influencers | GOMO by Singtel | Publicis Singapore (Singapore) |
| Experiential Marketing & Brand Experience: Live, Digital, Live + Digital | 5G Live Activation | 5G Live Activation | Singtel (Singapore) | Leo Burnett Singapore (Singapore) |
| Experiential Marketing & Brand Experience: Live, Digital, Live + Digital | HSBC Singapore | HSBC Singapore | HSBC Singapore | Wunderman Thompson Singapore (Singapore) |
| Experiential Marketing & Brand Experience: Live, Digital, Live + Digital | Collecting Contemporary Singapore | OFF / ON: Everyday Technology that Changed Our Lives, 1970s–2000s | National Museum of Singapore | BLKJ HAVAS (Singapore) |
| Finance | Trust Bank Launch Campaign | Trust Bank Launch Campaign | Trust Bank Singapore Limited | Irisnation Singapore (Singapore) |
| Food & Beverage – Restaurant/Outlet | McDonald’s | Scream for Ice Cream! | McDonald’s Singapore | Leo Burnett Singapore (Singapore) |
| Government & Public Service | Health Promotion Board | HIV doesn’t differentiate | Health Promotion Board | Publicis Singapore (Singapore) |
| Home Furnishings & Appliances | Samsung BESPOKE | Make it Yours, Make it BESPOKE | Samsung Singapore | BBH Singapore (Singapore) |
| Influencer Marketing | GOMO Roaming (Kinda) Travel Influencers | GOMO Roaming (Kinda) Travel Influencers | GOMO by Singtel | Publicis Singapore (Singapore) |
| Leisure & Recreation | Spark Connections | The Undercover Agent of Love | Ministry of Social and Family Development Singapore | Grey Singapore (Singapore) |
| Marketing Disruptors | Income PA Assurance | Will. Power. made yours | PA Assurance | Income Insurance Limited | The Gap People (Singapore) |
| Media Idea | Income Star Secure Pro | Courage made yours | Star Secure Pro | Income Insurance Limited | The Gap People (Singapore) |
| Media Idea | Income Gro Retire Flex Pro | Retirement Dreams | Gro Retire Flex Pro | Income Insurance Limited | The Gap People (Singapore) |
| Media Idea | Income PA Assurance | Will. Power. made yours | PA Assurance | Income Insurance Limited | The Gap People (Singapore) |
| New Product, Service or Business – Launch, Innovation or Line Extension | FlexiTravel | Happy Hour with Income’s FlexiTravel | Income Insurance Limited | BBH Singapore (Singapore) |
|
New Product, Service or Business – Launch, Innovation or Line Extension |
GRAB | Grab 100+ Cities Long-Distance Gifting: turning a user hack into an unexpected new business | GRAB (Singapore) | GRAB (Singapore) |
| New Product, Service or Business – Launch, Innovation or Line Extension | Singtel Super Stacker | Singtel Super Stacker | Singtel (Singapore) | Leo Burnett Singapore (Singapore) |
| Performance Marketing | Citibank | You’re Always Ahead with Citi Credit Cards | Citibank Singapore | Spark Foundry Singapore (Singapore) |
| Retail, eCommerce & Shopper Marketing | GRAB | Grab 100+ Cities Long-Distance Gifting: turning a user hack into an unexpected new business | GRAB (Singapore) | GRAB (Singapore) |
| Sustained Success | Early Childhood Development Agency | Five Years of Shaping Our Tomorrow | Early Childhood Development Agency | Ogilvy Singapore Pte Ltd (Singapore) |
| T&SE Crisis Response / Critical Pivot | Republic of Singapore Navy | It’s not crazy. It’s the Navy. | Republic of Singapore Navy | MullenLowe Salt Singapore Pte Ltd (Singapore) |
| T&SE Timely Opportunity & Current Events | GRAB | How to Avoid Becoming A Halloween Horror Story | GRAB (Singapore) | GRAB (Singapore) |
| Transportation | Gojek | Singapore’s Favourite Side Trip | Gojek Singapore | Forsman & Bodenfors Singapore (Singapore) |
| Travel & Tourism | Collecting Contemporary Singapore | OFF / ON: Everyday Technology that Changed Our Lives, 1970s–2000s | National Museum of Singapore | BLKJ HAVAS (Singapore) |
| Youth Marketing – Products & Services | GOMO Roaming (Kinda) Travel Influencers | GOMO Roaming (Kinda) Travel Influencers | GOMO by Singtel | Publicis Singapore (Singapore) |
| Youth Marketing – Products & Services | Health Promotion Board | It’s OKAY to reach out (Youth 2022) | Health Promotion Board | Publicis Singapore (Singapore) |
We want to wish all finalists the best & thank you all for your wonderful, insightful entries.
May the best & most effective campaign win!