2025 Case Library

Anything but Regular


Agency: DDB

Brand: Army Recruitment Centre

Award Level: Gold

Category: Government & Public Service; Youth Marketing – Products & Services

Break the Silver Ceiling


Agency: The Secret Little Agency

Brand: Agency for Integrated Care

Award Level: Gold

Category: Diversity, Equity & Inclusion

Complete Protection, Complete Stories


Agency: BBH Singapore

Brand: Income Insurance

Award Level: Gold

Category: New Product, Service or Business – Launch, Innovation or Line Extension

If you feel it, it’s REAL


Agency: The Secret Little Agency

Brand: Agency for Integrated Care

Award Level: Gold

Category: Non-Profit

It’s Not Crazy. It’s the Navy.


Agency: MullenLowe Singapore

Brand: Republic of Singapore Navy

Award Level: Gold

Category: Sustained Success

NETS IT, TAP IT with Tappy


Agency: DDB

Brand: NETS

Award Level: Gold

Category: Finance

That time the Swifties did not break Grab


Agency: Grab Creative Studio

Brand: Grab

Award Level: Gold

Category: T&AE _ Timely Opportunity & Current Events

Turning Leaving Notes into Living Notes


Agency: TBWA\ Singapore

Brand: Samaritans of Singapore

Award Level: Gold

Category: Non-Profit