Lynette Poh
Head, Marketing Communications
Singtel
Lynette Poh is a keen champion of homegrown brands. Over the span of the last two decades, she has had the privilege of contributing to the success of some of Singapore’s world-class brands, such as SIA, STB and Singtel.
In her current role at Singtel Singapore as Head of Marketing Communications, she oversees brand and marcomms across social media, performance marketing and content production. Over the years, Lynette has successfully stewarded some of the telco’s most significant launches, including Singtel 5G+, Gomo and Dash. Prior to Singtel, Lynette led brand strategy at BBDO. Her career in advertising took her across borders, honing her planning and insights during her time in London and also across the region.
Passionate about purpose-driven brands and committed to advancing the growth of the AdMarcom industry. Lynette is an advisor to the School of Film & Media Studies at Ngee Ann Polytechnic and regularly participates in mentorship programmes to groom emerging talent.