Richard Kohler
Chief Brand Architect
The Better Alternative
Curious and fastidious as a marketer – as well as a sworn enemy of the mundane – Richard is a Singapore-based brand architect at The Better Alternative, the consultancy he founded in 2024 to help brands punch above their weight through sharpened positioning and improved standout. Prior, he began his brand marketing journey at Unilever, where he cut his teeth over 20+ years on iconic brands such as Pond’s, Lifebuoy & Lux, but is most proud of his work as Global Brand Director, transforming Vaseline into SEA’s number one mass skincare brand.