Siddhant Lahiri
Head of Strategy
Forsman & Bodenfors
Siddhant is the Head of Strategy at Forsman & Bodenfors Singapore, with 16 years of experience at agencies like Leo Burnett, Y&R, DDB and Wunderman Thompson. He has worked across markets in APAC, and on brands like Unilever, PepsiCo, and Nestlé, blending consumer insights with digital ecosystems. In 2023, he was named in Campaign Asia’s 40 Under 40 and has won 24 Strategy Awards across APAC. An active writer with essays in WARC and Campaign Asia, he also developed a Brand Purpose model in 2022, which was retweeted by branding expert David Aaker.