Keith Chia
Head Group Brand & Marketing
Great Eastern
A seasoned marketing leader who has led strategy and execution excellence across industry verticals in financial services, payments and travel. As the Group Head of Brand & Marketing at Great Eastern, he leads the regional strategy for the Group to operationalise the brand to deliver on campaigns and experiences to positively impact equity and revenue. A firm believer that Brand acts are as critical as Brand ads to build trust, authentic connections and advocacy with its customers.