Award: Gold
Award Year: 2023
Category: Experiential Marketing & Brand Experience: Live, Digital, Live + Digital
Executive Summary
Challenge: National Museum of Singapore was losing share of Singaporeans’ attention to other leisure and recreational attractions.
Insight: Singaporeans are constantly hunting for new places to visit, turning to platforms like TikTok and Instagram for discovery.
Strategy: Design an immersive experience for all to appreciate Singapore’s history by appealing to the nostalgia economy and social media gratification. We created an immersive museum experience for visitors, appealing to their yearning for nostalgia economy.
Result: NMS became one of Singapore’s must-see attractions during the exhibit, attracting large crowds and revitalising the museum.
Lead Agency
BLKJ HAVAS
Rowena Bhagchandani, CEO
Vanessa Aguirre Tan, Account Director
Fiona Huang, General Manager
Amanda Ong, Senior Art Director
Lyla Huang, Senior Copywriter
Gilda Lim, Art Director
Serin Yoo, Junior Art Director
Sheryl Tham, Events Producer
Abigail Ng, Events Producer
Isabelle Cheo, Account Executive
Candy Chang, Studio Manager
Client
National Museum Singapore
Jonathan Goh, Assistant Director, Strategic Marketing & Communications