Happy Hour with Income’s FlexiTravel

Award: Gold

Award Year: 2023

Category: New Product, Service or Business – Launch, Innovation or Line Extension

Executive Summary

By introducing FlexiTravel, an hourly insurance that catered to people’s behaviour of dabbling with travel in bite-sizes, short weekend trips as a means of starting to feel comfortable with travel again. Making it the only insurance that was value-friendly for short trips, insured literally by the hour.

Helping Income grow its annual sales 7 times (from $5.5M to $41M) and market share by 780 bps.

Lead Agency

BBH Singapore

Sid Tuli, Managing Director

Sabrina Ang, Senior Account Executive

Siying Goh, New Business Director

Janson Choo, Executive Creative Director

Khairul Mondzi, Executive Creative Director

Grace Wong, Art Director

Audrey Chia, Copywriter

Shuli Tan, Account Director

Amanda Lim, Strategy Director

Lynette Chua, Business Director

Client

Income Insurance

Wei Ting Lim, Product Marketing Manager

Dhiren Amin, CMO