Award: Gold
Award Year: 2023
Category: New Product, Service or Business – Launch, Innovation or Line Extension
Executive Summary
By introducing FlexiTravel, an hourly insurance that catered to people’s behaviour of dabbling with travel in bite-sizes, short weekend trips as a means of starting to feel comfortable with travel again. Making it the only insurance that was value-friendly for short trips, insured literally by the hour.
Helping Income grow its annual sales 7 times (from $5.5M to $41M) and market share by 780 bps.
Lead Agency
BBH Singapore
Sid Tuli, Managing Director
Sabrina Ang, Senior Account Executive
Siying Goh, New Business Director
Janson Choo, Executive Creative Director
Khairul Mondzi, Executive Creative Director
Grace Wong, Art Director
Audrey Chia, Copywriter
Shuli Tan, Account Director
Amanda Lim, Strategy Director
Lynette Chua, Business Director
Client
Income Insurance
Wei Ting Lim, Product Marketing Manager
Dhiren Amin, CMO