GOMO Roaming (Kinda) Travel Influencers

Award: Gold

Award Year: 2023

Category: Influencer Marketing

Executive Summary

GOMO had a tough fight when a rival rolled out a snazzy new roaming product. Rather than trying to ‘out-product’ our competitor, we decided to ‘out-audience’ them instead and turned the spotlight on Gen Z and Y’s travellers’, giving them a platform to live out their travel influencer dreams.

The result? No new product needed – but we scored our highest revenue increase yet and minted a whole new generation of brand ambassadors for GOMO.

Lead Agency

Publicis Singapore

Melissa Tee, Senior Account Director

Su Lin Tan, Creative Director

Nicholas Teo, Associate Creative Director

Valerie Wang, Strategy Director

Adrian Arman, Art Director

Shermin Ang, Copywriter

Jerry Tan, Art Director

Leo Burnett Singapore

Adela Andrei, Group Account Director

OMD Singapore

Elisa Chua, Head of Operations

Client

GOMO by Singtel

Eunice Chong, Marketing Communications Manager | GTM

Harish Nambiar, Associate Director | GTM

Veronica Wong, Performance Marketing Manager

Johnathan Lim, Management Associate