Award: Gold
Award Year: 2023
Category: Influencer Marketing
Executive Summary
GOMO had a tough fight when a rival rolled out a snazzy new roaming product. Rather than trying to ‘out-product’ our competitor, we decided to ‘out-audience’ them instead and turned the spotlight on Gen Z and Y’s travellers’, giving them a platform to live out their travel influencer dreams.
The result? No new product needed – but we scored our highest revenue increase yet and minted a whole new generation of brand ambassadors for GOMO.
Lead Agency
Publicis Singapore
Melissa Tee, Senior Account Director
Su Lin Tan, Creative Director
Nicholas Teo, Associate Creative Director
Valerie Wang, Strategy Director
Adrian Arman, Art Director
Shermin Ang, Copywriter
Jerry Tan, Art Director
Leo Burnett Singapore
Adela Andrei, Group Account Director
OMD Singapore
Elisa Chua, Head of Operations
Client
GOMO by Singtel
Eunice Chong, Marketing Communications Manager | GTM
Harish Nambiar, Associate Director | GTM
Veronica Wong, Performance Marketing Manager
Johnathan Lim, Management Associate