Alice Fok
Head of Customer, International & Marketing
HSBC Singapore Limited
Alice is currently leading customer propositions across onshore and offshore banking, customer experience, and marketing—from Retail Banking in Singapore to Private Banking in South Asia at HSBC. With deep expertise in commercialisation, digital banking, product management, data analytics, sales and customer experience, Alice champion innovation and impact across the wealth continuum. As an analytics evangelist, Alice believe in the power of insights to unlock growth and guide transformation. Alice was privileged to build high-performing teams and scalable solutions across global institutions including Capital One (US), Citibank, Standard Chartered, and HSBC—delivering sustained value for customers and shareholders through diverse economic and market cycles.