Eunice Tan
Group CEO
The Secret Little Agency
Eunice is Group CEO at The Secret Little Agency, driving business transformation and world class creativity across Asia.
Eunice brings over 18 years of extensive experience helping global clients understand Asia, and helping Asian clients go global. She wrote the market entry strategy for Netflix when it first entered Southeast Asia. In 2015, she crafted Singapore’s first-ever unified global brand and led a series of strategic projects the global and domestic launch of the Singapore Brand.
She has judged numerous award shows including One Show, Effie’s and was also named Campaign Asia’s Woman to Watch in 2020.