Stella Tan
VP & Head, Events, Brand & Segment Marketing
Income Insurance
Stella’s career in Events & Marketing has spanned over 20 years. After graduating from the National University of Singapore majoring in Economics and Theatre Studies, she spent a decade in one of Singapore’s leading event agencies, before joining Income Insurance in 2010.
At Income Insurance, she leads strategic initiatives to strengthen brand loyalty and drive business growth through targeted marketing campaigns. Since joining Income, she has been instrumental in launching and growing key initiatives, including the flagship Income Eco Run—pioneered in 2017 to champion a zero-waste lifestyle—and the successful customer rewards programme, Income Treats. With a strong focus on audience segmentation, Stella and her team continue to deliver impactful campaigns that connect with customers in meaningful and relevant ways.