Yenn Lim
Business Marketing Head, Finest
FairPrice Group
Yenn Lim is a seasoned marketing leader with over 20 years of experience in brand building, integrated communications, and retail strategy. She currently heads Business Marketing for FairPrice Finest, where she champions brand distinctiveness, customer-centricity, and commercial impact. Yenn has led award-winning campaigns and transformative initiatives across omnichannel retail, earning recognition for innovation and effectiveness. A firm believer in purpose-driven marketing, she is inspired by work that drives both business growth and positive change. Yenn brings sharp strategic thinking, collaborative spirit, and deep consumer empathy to everything she does.