Listen to your Heart

Award: Gold

Award Year: 2022

Category: Social Good – Diversity, Equity & Inclusion

Executive Summary

Samsung’s Wearables (noise-cancelling Buds2 and Watch4 with heartrate monitor) needed to position themselves against a dominant competitor.

Based on the approach to go beyond fitness, a Test Lab was conceived based on the insight that what we hear triggers our heart. All were invited with four special individuals experiencing the eco-system of Buds2 + Watch4 in a most personal manner.

Total views: 3,066,450. Engagement: 957,842. Sales: Up 148%.

Lead Agency

Cheil Singapore

Anand Arumugam Vathiyar, Managing Director

Mahesan M, Executive Creative Director

Hong Jun Teo, Art Director

Joy Long, Art Director

Hui Ling Chok, Art Director

Cecilia Lim, Client Services Director

Ellyna Rahim, Account Director

Seng Yang See, Account Executive

Addison Lee, Agency Producer

Starcom Media Worldwide

Irene Sim, Media Director

Moviola

Tai Heng, Director

Carol Yuen, Producer

Ronnie Lee, Producer

Client

Samsung Singapore

Lynn Chong, Head of Brand Marketing

Sarah Chua, Vice-President (Internet & Mobile)

Grace Lee, Manager