Award: Gold
Award Year: 2022
Category: Small Budgets – Products & Services
Executive Summary
McDonald’s My Happy Table leveraged technology to reunite families split across the Singapore and Malaysia border, demonstrating that the spirit of Ramadan is stronger than the border that divides us. The power of this simple activation touched the hearts of many and garnered more than 25.5 million organic media impressions in just days and became the #1 Trending Ramadan video on YouTube Singapore.
Lead Agency
Leo Burnett Singapore
Joanne Theseira, Managing Director
Xin Wei Lim, Business Director
Jodie Cheng-Bradshaw, Account Director
Sharim Gubbels, Group Creative Director
Adrian Yeap, Creative Director
Weichong Chong, Associate Creative Director
Claudia Ribeiro, Associate Creative Director
Arielle Brustein, Strategy Director
Teng Fon Wong, Planner
Caroline Frances, Senior Integrated Producer
Jennie Morris, Chief Creative Officer
Jazzeca Pachai, Senior Account Executive
Client
McDonald’s Singapore
Drina Chee, Senior Director, Marketing & Digital Customer Experience
Benjamin Boh, Managing Director
Eileen Ang, Senior Marketing Manager
Nicole Low, Marketing Manager