My Happy Table

Award: Gold

Award Year: 2022

Category: Small Budgets – Products & Services

Executive Summary

McDonald’s My Happy Table leveraged technology to reunite families split across the Singapore and Malaysia border, demonstrating that the spirit of Ramadan is stronger than the border that divides us. The power of this simple activation touched the hearts of many and garnered more than 25.5 million organic media impressions in just days and became the #1 Trending Ramadan video on YouTube Singapore.

Lead Agency

Leo Burnett Singapore

Joanne Theseira, Managing Director

Xin Wei Lim, Business Director

Jodie Cheng-Bradshaw, Account Director

Sharim Gubbels, Group Creative Director

Adrian Yeap, Creative Director

Weichong Chong, Associate Creative Director

Claudia Ribeiro, Associate Creative Director

Arielle Brustein, Strategy Director

Teng Fon Wong, Planner

Caroline Frances, Senior Integrated Producer

Jennie Morris, Chief Creative Officer

Jazzeca Pachai, Senior Account Executive

Client

McDonald’s Singapore

Drina Chee, Senior Director, Marketing & Digital Customer Experience

Benjamin Boh, Managing Director

Eileen Ang, Senior Marketing Manager

Nicole Low, Marketing Manager