About Effie


Effie Awards Singapore is back, promising exciting developments and recognitions in the realm of marketing effectiveness.

More than 50 years of effectiveness.
More than 50 years of awarding ideas that work.
50+ partners worldwide.

We are in our 21st year of Effie Awards Singapore.
As marketers, we drive change for our businesses and the world in which we live. Since 1968, Effie has championed the value of effective marketing as the fuel for meaningful business and organizational growth.

With more than 50 years of Effie’s mission to lead, champion and inspire the practice and practitioners of marketing effectiveness in our industry. Effie is as committed as ever to recognizing marketers who are embracing opportunities and creating the most effective ideas of the year.

Effie Awards Singapore 2024

We are now open for entry submissions.

Entry Materials

What’s New?

New Categories:
AI: Artificial Intelligence (AI)
David vs. Goliath (Situational)
David vs. Goliath (Traditional)

Updated Categories:
Commerce & Shopper – Digital Commerce (formerly “E-Commerce”)
Commerce & Shopper – Experiential Commerce Marketing (Formerly “Experiential Shopper Marketing”)
Performance Marketing

You may refer to Page 11-19 of the Entry Kit for more details on these Categories.

Entry Content:
We’ve increased word counts to help you better tell your story.

Credit Card payment method is now another viable option for payment.

Rates & Dates*

Effie Learning Festival

The Effie Learning Festival debuted in 2023 during the 20th year anniversary of Effie Awards Singapore. The Effie Learning Festival showcased superb works that made the cut amongst the 2023 entries. We also had Effie Awards winners in the region namely; Ganapathy Balagopalan, Deputy Chief Strategy Officer at Ogilvy India with the ‘Shah Rukh Khan: My Ad’ campaign & Amy Pollok, Strategy Director at Colenso BBDO with the ‘Get the Skinny: A little telco’s success’ campaign.

This year, the Effie Learning Festival 2024 is set to showcase a curated selection of winning cases from around the world, meticulously curated. Don’t miss this incredible chance to gain insights from the best.