About Effie


Effie Awards Singapore is back, promising exciting developments and recognitions in the realm of marketing effectiveness.

More than 50 years of effectiveness.
More than 50 years of awarding ideas that work.
50+ partners worldwide.

We are in our 21st year of Effie Awards Singapore.
As marketers, we drive change for our businesses and the world in which we live. Since 1968, Effie has championed the value of effective marketing as the fuel for meaningful business and organizational growth.

With more than 50 years of Effie’s mission to lead, champion and inspire the practice and practitioners of marketing effectiveness in our industry. Effie is as committed as ever to recognizing marketers who are embracing opportunities and creating the most effective ideas of the year.

Effie Awards Singapore 2024

We are now open for entry submissions.

Entry Materials

What’s New?

New Categories:
AI: Artificial Intelligence (AI)
David vs. Goliath (Situational)
David vs. Goliath (Traditional)

Updated Categories:
Commerce & Shopper – Digital Commerce (formerly “E-Commerce”)
Commerce & Shopper – Experiential Commerce Marketing (Formerly “Experiential Shopper Marketing”)
Performance Marketing

You may refer to Page 11-19 of the Entry Kit for more details on these Categories.

Entry Content:
We’ve increased word counts to help you better tell your story.

Credit Card payment method is now another viable option for payment.

Rates & Dates*

Effie Learning Festival 2024

The Effie Learning Festival 2023 was a monumental success, bringing together industry leaders, creatives, and marketers for a day of insightful sessions, engaging discussions, and unparalleled networking opportunities. Attendees had the chance to dive deep into the most effective marketing strategies and learn from the best in the business. The festival provided a platform for sharing knowledge, sparking inspiration, and celebrating the power of effective advertising.

Building on the incredible momentum from last year, we are thrilled to announce the launch of the Effie Learning Festival 2024, which promises to be even bigger and better. This year, the festival will be extended to a full-day event from 9 AM to 5 PM, packed with invaluable learning experiences and inspirational sessions.

We are excited to feature two stellar international speakers on top of 10 of the finalists at this year’s Effie speaking at the Effie Learning Festival 2024:

  • Saurabh Dahiya, Head Of Strategy, Leo Burnett India, Mumbai: Saurabh will present on the groundbreaking campaign “Whisper: Changing the education system to keep girls in school,” showcasing how strategic marketing can drive social change and impact lives.
  • Rory Gallery, Partner, Chief Strategy Officer, Special New Zealand: Rory will share insights from the acclaimed campaigns “Last Performance” by Partners Life and “This is Kiwi” by Kiwibank, illustrating the power of creative storytelling in building strong brand identities.

Join us for a full day of learning, inspiration, and networking at the Effie Learning Festival 2024. Whether you are an industry veteran or an emerging talent, this event is designed to equip you with the knowledge and tools to elevate your marketing strategies and achieve outstanding results.

This year, the Effie Learning Festival 2024 is set to showcase a curated selection of winning cases from arund the world, meticulously curated. Don’t miss this incredible chance to gain insights from the best.

Get your tickets now!