Award: Gold
Award Year: 2024
Category: Customer Experience
Executive Summary
What if your leftover data could become rewards? That’s the genius behind our invention of ‘Data Bank’—Singapore’s first bank for leftover data. Defying the category norm of giving free data, GOMO focused on creating genuine value for Gen-Z, allowing them to convert unused data into rewards they actually need, like data roaming.
To launch, GOMO sparked a nationwide conversation on data wastage, leveraged influencers, and challenged their competitive spirit with an AR game. This innovative approach redefined GOMO’s customer experience and set a new benchmark in value.
Lead Agency
Publicis Chemistry
Melissa Megan Tee, Senior Account Director
Lena Liew, General Manager
Valerie Wang, Strategy Director
Tracy Ong, Senior Account Manager
Peiling Ho, Executive Creative Director
Su Lin Tan, Creative Director
Nicholas Teo, Associate Creative Director
Nadiah Osman, Senior Social Manager
Alissa Tay, Senior Account Executive
Jerry Tan, Senior Art Director
Cadey Lau, Art Director
Kylyn Tan, Art Director
Jia Xuan Lim, Junior Art Director
Shermin Ang, Copywriter
Glen Foong, Junior Copywriter
Kerina Chan, Project Manager
Publicis Groupe
Barbara Messer, Creative PR Lead, Publicis Groupe, APAC
Client
Singtel
Harish Nambiar, Associate Director, Marketing Communications
Lynette Poh, Head of Marketing Communications
Abigail Ong, Marketing Manager, Marketing Communications
Genevieve Loh, Marketing Associate, Marketing Communications
Angie Ong, Director, Performance & Retail Marketing