2016 Winners #EffiesSG

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Effie Awards Singapore 2016 – Winners List

Gold Award Winners

GUINNESS 'BEER GĂO'

Advertiser: GAPL PTE LTD
Brand: GUINNESS FOREIGN EXTRA STOUT
Agency: BBDO SINGAPORE PTE LTD

Beverages - Alcohol

Adviser Connect: Virtual hook-ups for insurance advisers

Advertiser: NTUC Income
Brand: NTUC Income
Agency: BBH Asia Pacific, NTUC Income

Brand Experience

Glitter, gods and ghosts

Advertiser: Ministry of Communications and Information
Brand: Ministry of Communications and Information (MCI)
Agency: DDB Group Singapore

Brand Experience

The Scoot Social Matrix

Advertiser: Scoot Airlines
Brand: Scoot Airlines
Agency: Publicis Singapore

Media Idea

Silver Award Winners

OrangeAid presents "Last Day of School"

Advertiser: NTUC Income
Brand: NTUC Income
Agency: BBH Asia Pacific

Financial Services - Products / Services

OUR VALUES DEFINE US

Advertiser: United Overseas Bank
Brand: UOB (UNITED OVERSEAS BANK) PRIVATE BANK
Agency: BBH Asia Pacific

Financial Services - Products / Services

99% SME

Advertiser: Singapore Telecommunications Limited
Brand: SINGTEL
Agency: OgilvyOne Worldwide Ltd, Havas Media Asia Pacific Pte Ltd

Telecom Services

Bronze Award Winners

LEGO SG50: Rebuild

Advertiser: LEGO Singapore Pte Ltd
Brand: LEGO
Agency: iris Singapore

Brand Experience

Home by Homes

Advertiser: StarHub Ltd
Brand: StarHub
Agency: DDB Group Singapore, Mindshare Singapore

Shopper Marketing - David vs Goliath

Give The Gift Of Play

Advertiser: LEGO SINGAPORE PTE LTD
Brand: LEGO
Agency: GEOMETRY GLOBAL, LEGO SHOPPER MARKETING AGENCY

Leisure Products / Other Consumer Goods

Give The Gift Of Play

Advertiser: LEGO SINGAPORE PTE LTD
Brand: LEGO
Agency: GEOMETRY GLOBAL, LEGO SHOPPER MARKETING AGENCY

Shopper Marketing - Seasonal / Event

Plaster The Silence

Advertiser: Samaritans Of Singapore
Brand: Samaritans Of Singapore
Agency: TBWA Group Singapore

Small Budgets (Products & Services)

The Scoot Social Matrix

Advertiser: Scoot Airlines
Brand: Scoot Airlines
Agency: Publicis Singapore

Travel / Tourism / Destination