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2016 Winners#EffiesSG
Gold Award Winners
GUINNESS 'BEER GĂO'
Advertiser: GAPL PTE LTD
Brand: GUINNESS FOREIGN EXTRA STOUT
Agency: BBDO SINGAPORE PTE LTD
Brand: GUINNESS FOREIGN EXTRA STOUT
Agency: BBDO SINGAPORE PTE LTD
Beverages - Alcohol
Adviser Connect: Virtual hook-ups for insurance advisers
Advertiser: NTUC Income
Brand: NTUC Income
Agency: BBH Asia Pacific, NTUC Income
Brand: NTUC Income
Agency: BBH Asia Pacific, NTUC Income
Brand Experience
Glitter, gods and ghosts
Advertiser: Ministry of Communications and Information
Brand: Ministry of Communications and Information (MCI)
Agency: DDB Group Singapore
Brand: Ministry of Communications and Information (MCI)
Agency: DDB Group Singapore
Brand Experience
The Scoot Social Matrix
Advertiser: Scoot Airlines
Brand: Scoot Airlines
Agency: Publicis Singapore
Brand: Scoot Airlines
Agency: Publicis Singapore
Media Idea
Silver Award Winners
OrangeAid presents "Last Day of School"
Advertiser: NTUC Income
Brand: NTUC Income
Agency: BBH Asia Pacific
Brand: NTUC Income
Agency: BBH Asia Pacific
Financial Services - Products / Services
OUR VALUES DEFINE US
Advertiser: United Overseas Bank
Brand: UOB (UNITED OVERSEAS BANK) PRIVATE BANK
Agency: BBH Asia Pacific
Brand: UOB (UNITED OVERSEAS BANK) PRIVATE BANK
Agency: BBH Asia Pacific
Financial Services - Products / Services
99% SME
Advertiser: Singapore Telecommunications Limited
Brand: SINGTEL
Agency: OgilvyOne Worldwide Ltd, Havas Media Asia Pacific Pte Ltd
Brand: SINGTEL
Agency: OgilvyOne Worldwide Ltd, Havas Media Asia Pacific Pte Ltd
Telecom Services
Bronze Award Winners
LEGO SG50: Rebuild
Advertiser: LEGO Singapore Pte Ltd
Brand: LEGO
Agency: iris Singapore
Brand: LEGO
Agency: iris Singapore
Brand Experience
Home by Homes
Advertiser: StarHub Ltd
Brand: StarHub
Agency: DDB Group Singapore, Mindshare Singapore
Brand: StarHub
Agency: DDB Group Singapore, Mindshare Singapore
Shopper Marketing - David vs Goliath
Give The Gift Of Play
Advertiser: LEGO SINGAPORE PTE LTD
Brand: LEGO
Agency: GEOMETRY GLOBAL, LEGO SHOPPER MARKETING AGENCY
Brand: LEGO
Agency: GEOMETRY GLOBAL, LEGO SHOPPER MARKETING AGENCY
Leisure Products / Other Consumer Goods
Give The Gift Of Play
Advertiser: LEGO SINGAPORE PTE LTD
Brand: LEGO
Agency: GEOMETRY GLOBAL, LEGO SHOPPER MARKETING AGENCY
Brand: LEGO
Agency: GEOMETRY GLOBAL, LEGO SHOPPER MARKETING AGENCY
Shopper Marketing - Seasonal / Event
Plaster The Silence
Advertiser: Samaritans Of Singapore
Brand: Samaritans Of Singapore
Agency: TBWA Group Singapore
Brand: Samaritans Of Singapore
Agency: TBWA Group Singapore
Small Budgets (Products & Services)
The Scoot Social Matrix
Advertiser: Scoot Airlines
Brand: Scoot Airlines
Agency: Publicis Singapore
Brand: Scoot Airlines
Agency: Publicis Singapore
Travel / Tourism / Destination