What’s New and Important

All entries must be submitted via the portal link

https://effie-singapore.acclaimworks.com/uba/auth (Please refer to Entry Kit for details). Submitter of entry(s) need to register one time only.

There are 3 Entry Form types to select from General, Sustained Success and Performance Marketing.

Please use the respective Entry Form for “Sustained Success” and “Performance Marketing” categories.

New categories have been added such as New Product or Service Line Extension and Positive Change: Social Good – Diversity, Equity & Inclusion. Digital options include Social media, Influencer Marketing and Performance Marketing. Also added are Marketing Innovation Solutions.

Each entry should be customized to speak to the specifics of each entered category. Judges frequently express it is difficult to properly evaluate a submission when the entry wasn’t tailored for the entered Effie category.

Each campaign/marketing effort can be entered into a maximum of 4 categories or 2 Shopper/ Commerce categories but a maximum of 1 Industry category.

Creative reels should not exceed 3 minutes duration across all categories and 4 minutes duration for “Sustained Success” category.

All entrants should submit at least 2 images of the creative work for judges (maximum of 6).

Introduction of Secondary Individual Credits – Entrants may now credit up to thirty individuals from any of the credited companies. Only the first ten individuals may receive recognition in the Case Study Database and appear in the Awards Journal.