This year’s competition contains some new and updated categories and category titles. Definitions for all categories can be found here.
New Categories:
1. AI: Artificial Intelligence (AI)
2. David vs. Goliath (Situational)
3. David vs. Goliath (Traditional)
Updated Categories:
1. Commerce & Shopper_Digital Commerce (formerly “E-Commerce”)
2. Data-Driven
3. Commerce & Shopper_Experiential Commerce Marketing (Formerly “Experiential Shopper Marketing”)
4. Performance Marketing
You may refer to Page 11-12 of the Entry Kit for more details on these Categories.
Recognition Awards (Not for entering):
Agency of the Year
Marketer of the Year
Planner of the Year
Entry Content:
We’ve updated the wordcount for a few responses to help you better tell your story.
Payment:
Credit Card payment method has been enabled.
Late fee of $100/entry will only be imposed on the closing week of Effie submissions.
Membership:
More discounts, more perks and fast processing.
You may refer to Page 10 of the Entry Kit for more details on Deadlines & Fees.
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